This is Horror and related releases were a late 80s series of repackaged video press kits, showing movie clips, interviews, and behind the scenes footage. John Simmons is the name that comes up the most as the responsible parties.
It started with Stephen King's World of Horror, a straight to VHS release. Some sources have this as 1986; the copyright of this version is 1988. Note that many uploads with this title are actually the later This is Horror.
This was expanded into the syndicated series This is Horror, which uses the King interviews as bookends. I believe there were 13 episodes, copyright 1989, and they were all over cable TV. I saw them on MTV. This exact version isn't readily available on the internet - the closest thing is a two DVD set with Dutch subtitles.
These were re-edited further into a three VHS set title This is Horror. I believe only the first was released in the US. All three are currently available on YouTube.
There was another release under the title Encyclopedia of Horror - I don't know if these are exactly the same or another re-editing.
Finally, the same clips with the same narrator was repacked as Shadow Theater, with host clips by Robert Englund.
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